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Viral Marketing and Social Networks by Maria Petrescu (Paperback, 2014)

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Author: Maria Petrescu, Maria Petrescu (author). Title: Viral Marketing and Social Networks. Type: Distribution. Format: Paperback. Country/Region of Manufacture: US.

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Product Information

Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit-exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies' viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone-students and professors in business and communication schools, as well as marketing practitioners.

Product Identifiers

Publisher
Business Expert Press
ISBN-13
9781606498125
eBay Product ID (ePID)
213719709

Product Key Features

Author
Maria Petrescu
Publication Name
Viral Marketing and Social Networks
Format
Paperback
Language
English
Subject
Advertising, Business
Publication Year
2014
Type
Textbook
Number of Pages
148 Pages

Additional Product Features

Title_Author
Maria Petrescu
Country/Region of Manufacture
United States

All listings for this product

item 1 Maria Petrescu Maria Petrescu (auth Viral Marketing and Social Netwo (Paperback)
AU $43.67
Free postage
item 2 Maria Petrescu Maria Petrescu Viral Marketing and Social (Paperback) (US IMPORT)
AU $44.96
Free postage

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Picture 1 of 1

Viral Marketing and Social Networks by Maria Petrescu (Paperback, 2014)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

All listings for this product

item 1 Maria Petrescu Maria Petrescu (auth Viral Marketing and Social Netwo (Paperback)

item 2 Maria Petrescu Maria Petrescu Viral Marketing and Social (Paperback) (US IMPORT)

Best Selling in Adult Learning & University

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The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

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