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Marketing Strategy: A Decision-Focused Approach by John Mullins, Carol Osborne, Anton Kriz, Orville C. Walker, Felix Mavondo, John Gountas (Paperback, 2015)
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By Orville C Walker ISBN: 9781743078778. Marketing Strategy. :Marketing Strategy. This edition includes 13 new APAC case examples selected for their recognisability to both local and international students.