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Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement by Amber Hutchins, Natalie T.J. Tindall (Hardcover, 2016)

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Product Information

While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands. This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9781138787728
eBay Product ID (ePID)
215778932

Product Key Features

Author
Amber Hutchins, Natalie T.J. Tindall
Publication Name
Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2016
Type
Textbook
Number of Pages
246 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
499g

Additional Product Features

Series Title
Routledge New Directions in PR & Communication Research
Editor
Amber Hutchins, Natalie T.J. Tindall
Country/Region of Manufacture
United Kingdom

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item 1 Public Relations and Participatory Culture: Fandom, Social Media and Community
AU $301.00
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item 2 Public Relations and Participatory Culture: Fandom, Social Media and Community
AU $339.00
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Picture 1 of 3

Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement by Amber Hutchins, Natalie T.J. Tindall (Hardcover, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Public Relations and Participatory Culture: Fandom, Social Media and Community

item 2 Public Relations and Participatory Culture: Fandom, Social Media and Community

Best Selling in Adult Learning & University

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

Dr. Robert Melillo Disconnected Kids - Revised and Updated (Paperback)

The Demon-Haunted World: Science as a Candle in the Dark by Carl Sagan (English)

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