Qualitative Research : A Guide to Design and Implementation by Sharan B. Merriam and Elizabeth J. Tisdell (2015, Trade Paperback)
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Qualitative Research is the essential guide to understanding, designing, conducting, and presenting a qualitative research study. Qualitative research reaches beyond the what, where, and when of quantitative analysis to investigate the why and how behind human behavior and the reasons that govern such behavior, but this presents a number of significant challenges.