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Mindtap Course List Ser.: Small Business Management : Launching and Growing Entrepreneurial Ventures by Leslie E. Palich, J. William Petty, Frank Hoy and Justin G. Longenecker (2016, Hardcover)

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About this product

Product Identifiers

PublisherCengage South-Western
ISBN-101305405749
ISBN-139781305405745
eBay Product ID (ePID)219669486

Product Key Features

Number of Pages712 Pages
Publication NameSmall Business Management : Launching and Growing Entrepreneurial Ventures
LanguageEnglish
Publication Year2016
SubjectEntrepreneurship, Management, Small Business
TypeTextbook
Subject AreaBusiness & Economics
AuthorLeslie E. Palich, J. William Petty, Frank Hoy, Justin G. Longenecker
SeriesMindtap Course List Ser.
FormatHardcover

Dimensions

Item Height1.3 in
Item Weight61.7 Oz
Item Length11.2 in
Item Width8.7 in

Additional Product Features

Edition Number18
Intended AudienceCollege Audience
LCCN2015-947525
Dewey Edition23
IllustratedYes
Dewey Decimal658.02/2
Table Of Content1. The Entrepreneurial Life. 2. Integrity, Ethics and, Social Entrepreneurship. 3. Starting a Small Business. 4. Franchising and Buyouts. 5. The Family Business. 6. The Business Plan: Visualizing the Dream. 7. The Marketing Plan. 8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors. 9. The Location Plan. 10. Understanding a Firm's Financial Statements. 11. Forecasting Financial Requirements. 12. A Firm's Sources of Financing. 13. Planning for the Harvest. 14. Building Customer Relationships. 15. Product and Supply Chain Management. 16. Pricing and Credit Decisions. 17. Promotional Planning. 18. Global Opportunities for Small Business. 19. Professional Management and the Small Business. 20. Managing Human Resources. 21. Managing Operations. 22. Managing the Firm's Assets. 23. Managing Risk in the Small Business.
SynopsisSMALL BUSINESS MANAGEMENT, 18e, provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. This market-leading text places you in the role of decision-maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The book's thorough emphasis on building business plans ensures that you can effectively create, manage, and analyze a plan for your own venture. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 52 years ago.
LC Classification NumberHD62.7

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Small Business Management : Launching and Growing Entrepreneurial
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Small Business Management : Launching and Growing Entrepreneurial Ventures 18e
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Small Business Management : Launching and Growing Entrepreneurial Ventures 18e
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Small Business Management : Launching and Growing Entrepreneurial Ventures 18e
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Small Business Management: Launching & Growing Entrepreneurial ... 9781305405745
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MindTap Course List Ser.: Small Business Management : Launching and Growing...
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Cengage Brain Course : Small Business Management :Launching and Growing... 18Ed
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Launching & Growing Entrepreneurial Ventures - A Comprehensive Guide for Entrepr
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Small Business Management: Launching & Growing Entrepreneurial Ventures 18th Edi
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  • by thomas-jr1960
    14 Feb, 2019

    Great Book for Business Ventures

    Book was just what I needed. Explained different processes out there for not only starting but maintaining a business.

    Verified purchase: YesCondition: New

  • by 2bicggsarhs@Deleted
    24 Mar, 2020

    Good

    Book was a little more worn than I was expecting but was still good. The shipping was very quick!

    Verified purchase: YesCondition: Pre-owned

  • by adrtuc-68
    17 Sep, 2024

    Wow!

    I ordered this all by myself. I can't believe it worked!

    Verified purchase: YesCondition: Pre-owned

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