Mindtap Course List Ser.: Small Business Management : Launching and Growing Entrepreneurial Ventures by Leslie E. Palich, J. William Petty, Frank Hoy and Justin G. Longenecker (2016, Hardcover)

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This MindTap Course List Ser. textbook is perfect for anyone interested in small business management and entrepreneurship. The book covers a wide range of topics including launching and growing entrepreneurial ventures. It is authored by Leslie E. Palich, J. William Petty, Frank Hoy, and Justin G. Longenecker and published by Cengage South-Western in 2016. The book is available in hardcover format with a length of 11.2 inches, height of 1.3 inches, and width of 8.7 inches. It has a weight of 59.3 ounces and contains 712 pages. The book is written in English and is ideal for individuals interested in business and economics.

About this product

Product Identifiers

PublisherCengage South-Western
ISBN-101305405749
ISBN-139781305405745
eBay Product ID (ePID)219669486

Product Key Features

Number of Pages712 Pages
Publication NameSmall Business Management : Launching and Growing Entrepreneurial Ventures
LanguageEnglish
Publication Year2016
SubjectEntrepreneurship, Management, Small Business
TypeTextbook
Subject AreaBusiness & Economics
AuthorLeslie E. Palich, J. William Petty, Frank Hoy, Justin G. Longenecker
SeriesMindtap Course List Ser.
FormatHardcover

Dimensions

Item Height1.3 in
Item Weight61.7 Oz
Item Length11.2 in
Item Width8.7 in

Additional Product Features

Edition Number18
Intended AudienceCollege Audience
LCCN2015-947525
Dewey Edition23
IllustratedYes
Dewey Decimal658.02/2
Table Of Content1. The Entrepreneurial Life. 2. Integrity, Ethics and, Social Entrepreneurship. 3. Starting a Small Business. 4. Franchising and Buyouts. 5. The Family Business. 6. The Business Plan: Visualizing the Dream. 7. The Marketing Plan. 8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors. 9. The Location Plan. 10. Understanding a Firm's Financial Statements. 11. Forecasting Financial Requirements. 12. A Firm's Sources of Financing. 13. Planning for the Harvest. 14. Building Customer Relationships. 15. Product and Supply Chain Management. 16. Pricing and Credit Decisions. 17. Promotional Planning. 18. Global Opportunities for Small Business. 19. Professional Management and the Small Business. 20. Managing Human Resources. 21. Managing Operations. 22. Managing the Firm's Assets. 23. Managing Risk in the Small Business.
SynopsisSMALL BUSINESS MANAGEMENT, 18e, provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. This market-leading text places you in the role of decision-maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The book's thorough emphasis on building business plans ensures that you can effectively create, manage, and analyze a plan for your own venture. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 52 years ago.
LC Classification NumberHD62.7

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  • Great Book for Business Ventures

    Book was just what I needed. Explained different processes out there for not only starting but maintaining a business.

    Verified purchase: YesCondition: New

  • Good

    Book was a little more worn than I was expecting but was still good. The shipping was very quick!

    Verified purchase: YesCondition: Pre-owned

  • Wow!

    I ordered this all by myself. I can't believe it worked!

    Verified purchase: YesCondition: Pre-owned