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Practitioner's Guide to Account-Based Marketing : Accelerating Growth in Strategic Accounts by Dave Munn and Bev Burgess (2021, Trade Paperback)
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Featuring insights from practising professionals and case studies from organizations including Fujitsu, Infosys, Microsoft, O2 and ServiceNow, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career.
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About this product
Product Identifiers
PublisherKogan Page, the Limited
ISBN-101398600873
ISBN-139781398600874
eBay Product ID (ePID)22049032249
Product Key Features
Number of Pages312 Pages
LanguageEnglish
Publication NamePractitioner's Guide to Account-Based Marketing : Accelerating Growth in Strategic Accounts
SubjectSales & Selling / Management, Marketing / General, Commerce
Publication Year2021
TypeTextbook
Subject AreaBusiness & Economics
AuthorDave Munn, Bev Burgess
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight16.5 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Edition Number2
Intended AudienceCollege Audience
