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Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue by Lincoln Murphy, Nick Mehta, Dan Steinman (Hardcover, 2016)

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About this product

Product Information

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781119167969
eBay Product ID (ePID)
220793940

Product Key Features

Author
Lincoln Murphy, Nick Mehta, Dan Steinman
Publication Name
Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
Format
Hardcover
Language
English
Subject
Management
Publication Year
2016
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
235mm
Item Width
156mm
Item Weight
446g

Additional Product Features

Title_Author
Dan Steinman, Nick Mehta, Lincoln Murphy
Country/Region of Manufacture
United States

All listings for this product

item 1 Customer Success: How Innovative Co..., Murphy, Lincoln
AU $25.01
Free postage
item 2 Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurr
AU $47.52
Free postage
item 3 Nick Mehta Lincoln Murphy Dan Steinman Customer Success (Hardback)
AU $50.16
Free postage
item 4 Customer Success - How Innovative Companies Are Reducing Churn and Growing
AU $55.12
Free postage
item 5 Customer Success - How Innovative Companies Are Reducing Churn and Growing
AU $55.12
Free postage
item 6 Nick Mehta Lincoln Murphy Dan Steinman Customer Success (Hardback) (US IMPORT)
AU $63.64
Free postage
item 7 NEW BOOK Customer Success - How Innovative Companies Are Reducing Churn and Grow
AU $60.66
+AU $9.95 postage

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Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue by Lincoln Murphy, Nick Mehta, Dan Steinman (Hardcover, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Customer Success: How Innovative Co..., Murphy, Lincoln

item 2 Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurr

item 3 Nick Mehta Lincoln Murphy Dan Steinman Customer Success (Hardback)

item 4 Customer Success - How Innovative Companies Are Reducing Churn and Growing

item 5 Customer Success - How Innovative Companies Are Reducing Churn and Growing

item 6 Nick Mehta Lincoln Murphy Dan Steinman Customer Success (Hardback) (US IMPORT)

item 7 NEW BOOK Customer Success - How Innovative Companies Are Reducing Churn and Grow

Best Selling in Adult Learning & University

Born in 1954?: What Else Happened? by Ron Williams (Paperback, 2016)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

1871-2021 History Debunked: How Wars and the Scapegoat for Zionism Were Created by Rowald Holt (Paperback, 2020)

Doug Stone's Gold Atlas of Victoria by Douglas M. Stone (Spiral Bound, 2011)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

Australian Master Bookkeepers Guide - 8th Edition by Stephen J Marsden (Paperback, 2020)

Save on Adult Learning & University

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Essential Enrolled Nursing Skills for Person-Centred Care WorkBook

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The Red Book: Liber Novus by Carl Gustav Jung (English) Hardcover Book

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