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A Social Strategy: How We Profit from Social Media by Mikolaj Jan Piskorski (Paperback, 2016)

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Author: Mikolaj Jan Piskorski. Title: A Social Strategy. Format: Paperback. Country/Region of Manufacture: US. Release Date: 23/02/2016. ISBN-10: 0691169268. Condition: New. Language: English.

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Almost one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business.What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express.Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this a social strategy, and he describes how companies such as Yelp and Zynga have done it.Groundbreaking and important, A Social Strategy provides t only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phemen.

Product Identifiers

Publisher
Princeton University Press
ISBN-10
0691169268
ISBN-13
9780691169262
eBay Product ID (ePID)
220989113

Product Key Features

Author
Mikolaj Jan Piskorski
Format
Paperback
Language
English
Subject
Sales & Marketing
Type
Textbook

Dimensions

Weight
454g
Height
235mm
Width
152mm

Additional Product Features

Place of Publication
New Jersey
First Published
2014
Content Note
13 Line Illus. 9 Tables.
Prizes
Winner of Gold Medal in Networking, Axiom Business Book Awards 2015.
Author Biography
Mikolaj Jan ( Misiek ) Piskorski is professor of strategy and innovation at IMD Business School in Lausanne, Switzerland. Previously, he was an associate professor of business administration in the Strategy Unit at Harvard Business School, where he wrote numerous case studies on how companies can use social media platforms to improve their competitive advantage.
Date of Publication
23/02/2016
Genre
Sales & Marketing
Country of Publication
United States

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item 2 Mikolaj Jan Piskorski A Social Strategy (Paperback) (US IMPORT)
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A Social Strategy: How We Profit from Social Media by Mikolaj Jan Piskorski (Paperback, 2016)

About this product

Product Information

Product Identifiers

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Additional Product Features

All listings for this product

item 1 Mikolaj Jan Piskorski A Social Strategy (Paperback)

item 2 Mikolaj Jan Piskorski A Social Strategy (Paperback) (US IMPORT)

item 3 A Social Strategy: How We Profit from Social Media by Piskorski, Mikolaj Jan

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