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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by Thomas Barta, Patrick Barwise (Hardcover, 2016)

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Author: Thomas Barta, Patrick Barwise ISBN 10: 1259834719. Publisher: McGraw-Hill Education ISBN 13: 9781259834714. Books will be free of page markings. Will be dispatched within 48 hours of order been placed.

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HOW TO SUCCEED AS A MARKETING LEADER IN TODAY'S GLOBAL, DIGITAL WORLD. What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence. Learn how to: MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. MOBILIZE YOUR COLLEAGUES: Inspire and motivate your colleagues to act on your ideas. MOBILIZE YOUR TEAM: Build and hone a winning marketing team. MOBILIZE YOURSELF: Focus on goals that will benefit your customer, company, and long-term career. Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age. By zeroing in on the value creation zone ( V-Zone )--the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market--and achieve your career goals. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9781259834714
eBay Product ID (ePID)
221237845

Product Key Features

Author
Thomas Barta, Patrick Barwise
Publication Name
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Format
Hardcover
Language
English
Subject
Management, Marketing
Publication Year
2016
Type
Textbook
Number of Pages
240 Pages

Dimensions

Item Height
234mm
Item Width
216mm
Item Weight
456g

Additional Product Features

Title_Author
Thomas Barta, Patrick Barwise
Country/Region of Manufacture
United States

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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by Thomas Barta, Patrick Barwise (Hardcover, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The 12 Powers of a Marketing Leader..., Patrick Barwise

item 2 The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and

item 3 The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Com

item 4 Thomas Barta Pa The 12 Powers of a Marketing Leader: How (Hardback) (US IMPORT)

item 5 The 12 Powers of a Marketing Leader: How to Suc, Barta, Barwise..

Best Selling in Adult Learning & University

1871-2021 History Debunked: How Wars and the Scapegoat for Zionism Were Created by Rowald Holt (Paperback, 2020)

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Australian Master Bookkeepers Guide - 8th Edition by Stephen J Marsden (Paperback, 2020)

Sapiens: A Brief History of Humankind by Yuval Noah Harari (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Dirt to Soil: One Family's Journey into Regenerative Agriculture by Gabe Brown (Paperback, 2018)

Save on Adult Learning & University

Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual

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