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Starting an Online Business for Dummies® by Greg Holden (2000, Trade Paperback)

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About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-100764506889

ISBN-139780764506888

eBay Product ID (ePID)221848

Product Key Features

Number of Pages408 Pages

LanguageEnglish

Publication NameStarting an Online Business for Dummies®

SubjectInternet / General, Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), E-Commerce / Internet Marketing, Web / Design, E-Commerce / General (See Also Computers / Electronic Commerce)

Publication Year2000

TypeTextbook

Subject AreaComputers, Business & Economics

AuthorGreg Holden

FormatTrade Paperback

Dimensions

Item Height0.9 in

Item Weight25.6 Oz

Item Length9.2 in

Item Width7.5 in

Additional Product Features

Edition Number2

Intended AudienceTrade

LCCN99-069365

Dewey Edition21

IllustratedYes

Dewey Decimal658.8/4

Table Of ContentIntroduction. Part I: Starting Your Own Online Business. Chapter 1: Opening Your Own Online Business in Ten Easy Steps. Chapter 2: Setting Your Sights on Success. Chapter 3: Your Online Business Equipment List. Part II: Putting Your Web Site to Work. Chapter 4: Choosing Your Web Host and Design Tools. Chapter 5: Organizing and Designing Your Business Site. Chapter 6: Adding Content and Interactivity to Your Site. Chapter 7: Marketing to a Worldwide Audience. Part III: Promoting Your Online Business. Chapter 8: Conducting E-Commerce on Your Site. Chapter 9: Service with a Virtual Smile. Chapter 10: Market, Technical, and Business Research. Chapter 11: Advertising and Publicity. Part IV: Law, Security, and Accounting. Chapter 12: Security for Your Commerce Site. Chapter 13: Keeping It All Legal. Chapter 14: Online Business Accounting Tools. Part V: The Part of Tens. Chapter 15: Ten Ways to Boost Your Online Business. Chapter 16: Ten Online Commerce Pitfalls to Avoid. Chapter 17: Ten Online Business Secrets. Appendix: About the CD System Requirements. Index.

SynopsisDo you come up with innovative business plans in your sleep? Are you ready to leave that dot-com and act on your own dream? If you've been thinking about starting your own business and want to see what it takes, or if you've already begun and want some advice, look no further than Starting an Online Business For Dummies, 2nd Edition. Find out what you need and how you need to think in order to start your new online venture. This book shows you how to . . . * Construct an irresistible Web site that anchors your business. * Advertise your idea to the general public. * Enable customers to conduct online transactions. * Build and maintain customer loyalty. * Consider general security methods, copyrights, trademarks, and other legal concerns. Starting an Online Business For Dummies, 2nd Edition, makes finding help easy with its 36-page Internet directory, which directs you to useful Web sites and other Internet resources of special interest to individuals starting an online business. The book's bonus CD-ROM includes trial versions of HotDog Professional, NetObjects Fusion, and Basic Bookkeeping for Windows.

LC Classification NumberHD30.37.H65 2000