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Marketing Plans In A Week: How To Write A Marketing Plan In Seven Simple Steps by John Sealey, Ros Jay (Paperback, 2016)

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Author: John Sealey, Ros Jay. Title: Marketing Plans In A Week. It doesn't matter how good your products or services are if your marketplace doesn't understand what it is you do, why that is going to be of value to them and why they should buy from you and not the competition.