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Innovation Management and New Product Development by Paul Trott (Paperback, 2016)

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Innovation Management and New Product Development 6th Edition by Paul Trott

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Product Information

Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its 6th edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.

Product Identifiers

Publisher
Pearson Education Limited
ISBN-13
9781292133423
eBay Product ID (ePID)
223621888

Product Key Features

Author
Paul Trott
Publication Name
Innovation Management and New Product Development
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2016
Type
Textbook
Number of Pages
666 Pages

Dimensions

Item Height
245mm
Item Width
180mm
Item Weight
1273g

Additional Product Features

Title_Author
Paul Trott
Country/Region of Manufacture
United Kingdom

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item 1 Innovation Management and New Product Development 6th Edition by Paul Trott
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item 2 Innovation Management and New Product Development 6th Edition by Paul Trott
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item 3 Innovation Management and New Product Development 6th Edition by Paul Trott (Eng
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item 4 Innovation Management and New Product Development by Trott, Paul
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Picture 1 of 1

Innovation Management and New Product Development by Paul Trott (Paperback, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Innovation Management and New Product Development 6th Edition by Paul Trott

item 2 Innovation Management and New Product Development 6th Edition by Paul Trott

item 3 Innovation Management and New Product Development 6th Edition by Paul Trott (Eng

item 4 Innovation Management and New Product Development by Trott, Paul

item 5 Innovation Management and New Product Development by Trott, Paul

Best Selling in Adult Learning & University

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In-Basket Case Studies by Guy Adamson (Paperback, 1986)

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

The Mental Game of Trading: A System for Solving Problems with Greed, Fear, Anger, Confidence, and Discipline by Jared Tendler (Paperback, 2021)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

Save on Adult Learning & University

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