The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow (Paperback, 2016)

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Price:
AU $27.35
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Estimated delivery Mon, 10 Jun - Fri, 5 Jul
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Brand new
The essential blueprint for turning customers into subscribers The lifeblood of your business is repeat customers. But customers can be fickle and competitors are ruthless. So how do you ensure a steady flow of business? The secret is finding and keeping automatic customers. These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.