There are a lot of more expensive shaving creams around, but why pay more if you can get a good product like Proraso a lot cheaper. you won't notice any difference.
Love this stuff, just leaves your face tingling and fresh after the smoothest shave. Always reminds me of the barber shops I used to go to when they would dab a bit of this on the back of your neck and sideburns then shave the stubble. Don't get that in 'salons' these days, if they can't use clippers it doesn't get cut!