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Winning at New Products, 5th Edition: Creating Value Through Innovation by Robert Cooper (Paperback, 2017)

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This fully updated and expanded edition is an essential resource for product developers around the world. Author: Robert Cooper. Title: Winning at New Products, 5th Edition. Country/Region of Manufacture: US.

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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.

Product Identifiers

Publisher
Basic Books
ISBN-13
9780465093328
eBay Product ID (ePID)
228489449

Product Key Features

Author
Robert Cooper
Publication Name
Winning at New Products, 5th Edition: Creating Value Through Innovation
Format
Paperback
Language
English
Subject
Business
Publication Year
2017
Type
Textbook
Number of Pages
448 Pages

Dimensions

Item Height
228mm
Item Width
152mm
Item Weight
459g

Additional Product Features

Title_Author
Robert Cooper
Country/Region of Manufacture
United States

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item 1 Winning at New Products, 5th Edition: Creating Value Through Innovation by Rober
AU $64.89
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item 2 Robert Cooper Winning at New Products, 5th Edition (Paperback)
AU $70.03
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item 3 Winning at New Products, 5th Edition: Creating , Cooper..
AU $94.66
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Picture 1 of 1

Winning at New Products, 5th Edition: Creating Value Through Innovation by Robert Cooper (Paperback, 2017)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Winning at New Products, 5th Edition: Creating Value Through Innovation by Rober

item 2 Robert Cooper Winning at New Products, 5th Edition (Paperback)

item 3 Winning at New Products, 5th Edition: Creating , Cooper..

Best Selling in Adult Learning & University

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Time Management by Peter Quarry (Paperback, 1986)

Aradale: The Making of a Haunted Asylum by Nathaniel Buchanan, David Waldron, Sharn Waldron (Paperback, 2020)

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