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Complete B2B Online Marketing by William Leake, Lauren Vaccarello, Maura Ginty (Paperback, 2012)

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Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more. B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success Covers measuring results, improving web site usability, using metrics, and nurturing leads Skilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781118147849
eBay Product ID (ePID)
23032406005

Product Key Features

Author
William Leake, Lauren Vaccarello, Maura Ginty
Publication Name
Complete B2b Online Marketing
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2012
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
233mm
Item Width
197mm
Item Weight
550g

Additional Product Features

Title_Author
William Leake, Lauren Vaccarello, Maura Ginty
Country/Region of Manufacture
United States

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item 1 Complete B2B Online Marketing by Leake, William
AU $65.05
Free postage
item 2 Complete B2B Online Marketing by Leake, William
AU $67.89
Free postage
item 3 Complete B2B Online Marketing by Leake, William -Paperback
AU $73.85
+AU $9.98 postage

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Complete B2B Online Marketing by William Leake, Lauren Vaccarello, Maura Ginty (Paperback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Complete B2B Online Marketing by Leake, William

item 2 Complete B2B Online Marketing by Leake, William

item 3 Complete B2B Online Marketing by Leake, William -Paperback

Best Selling in Adult Learning & University

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Australian Master Bookkeepers Guide - 8th Edition by Stephen J Marsden (Paperback, 2020)

Sapiens: A Brief History of Humankind by Yuval Noah Harari (Paperback, 2015)

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The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Dirt to Soil: One Family's Journey into Regenerative Agriculture by Gabe Brown (Paperback, 2018)

Save on Adult Learning & University

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