Equity Crowdfunding: Transforming Customers Into Loyal Owners by Jonathan Frutkin (Paperback / softback, 2013)

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Equity crowdfunding is going to change our view of capitalism. The opportunity to raise capital using crowdfunding isn't exciting. This marketing opportunity is huge! Crowdfunding is the collective effort of individuals to pool relatively small amounts of money into a much larger "fund" for a specific purpose.