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Principles of Marketing by Michael Volkov, Gary Armstrong, Stewart Adam, Sara Denize, Philip Kotler (Paperback, 2017)

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Practical content and linkage are at the heart of this edition.

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Product Information

This product displayed is the 7th Edition. We have a new edition available. Click here for further details. Please note that you should always check with your instructor which edition is your prescribed text Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. This edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.

Product Identifiers

Publisher
Pearson Education Australia
ISBN-13
9781488611841
eBay Product ID (ePID)
238310324

Product Key Features

Author
Michael Volkov, Gary Armstrong, Stewart Adam, Sara Denize, Philip Kotler
Publication Name
Principles of Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2017
Type
Textbook

Additional Product Features

Title_Author
Stewart Adam, Michael Volkov, Sara Denize, Gary Armstrong, Philip Kotler
Country/Region of Manufacture
Australia

All listings for this product

item 1 Principles of Marketing 7th Edition Pearson - Armstrong Adam Denize TextBook
AU $50.00
Free postage
item 2 Principles of Marketing by Michael Volkov, Gary Armstrong, Stewart Adam, Sara...
AU $55.00
Free postage
item 3 Principles of Marketing 15th Edition by Philip Kotler , Gary Armstrong Book
AU $39.95
+AU $16.15 postage
item 4 Principles of Marketing 7th Edition Pearson - Armstrong Adam Denize TextBook
AU $69.90
+AU $12.90 postage
item 5 Principles of Marketing 7th Edition by Gary Armstrong (English) Paperback Book
AU $169.75
Free postage
item 6 Principles of Marketing by Stewart Adam
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item 7 Principles of Marketing by Stewart Adam
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Picture 1 of 2

Principles of Marketing by Michael Volkov, Gary Armstrong, Stewart Adam, Sara Denize, Philip Kotler (Paperback, 2017)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

All listings for this product

item 1 Principles of Marketing 7th Edition Pearson - Armstrong Adam Denize TextBook

item 2 Principles of Marketing by Michael Volkov, Gary Armstrong, Stewart Adam, Sara...

item 3 Principles of Marketing 15th Edition by Philip Kotler , Gary Armstrong Book

item 4 Principles of Marketing 7th Edition Pearson - Armstrong Adam Denize TextBook

item 5 Principles of Marketing 7th Edition by Gary Armstrong (English) Paperback Book

item 6 Principles of Marketing by Stewart Adam

item 7 Principles of Marketing by Stewart Adam

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

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Doug Stone's Gold Atlas of Victoria by Douglas M. Stone (Spiral Bound, 2011)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Australian Master Bookkeepers Guide - 8th Edition by Stephen J Marsden (Paperback, 2020)

Sapiens: A Brief History of Humankind by Yuval Noah Harari (Paperback, 2015)

Save on Adult Learning & University

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Essential Enrolled Nursing Skills for Person-Centred Care WorkBook

The Ethnic Cleansing of Palestine by Ilan Pappe (English) Paperback Book

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