Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition by Thomas Wheelen, Charles Bamford, Alan Hoffman, J. Hunger (Paperback, 2017)
For courses in Strategic Management and Business Policy. Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text's approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well -researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.
Product Identifiers
Publisher
Pearson Education Limited
ISBN-13
9781292215488
eBay Product ID (ePID)
25046371737
Product Key Features
Author
Thomas Wheelen, Charles Bamford, Alan Hoffman, J. Hunger
Publication Name
Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition
Format
Paperback
Language
English
Subject
Business
Publication Year
2017
Type
Textbook
Number of Pages
848 Pages
Dimensions
Item Height
251mm
Item Width
203mm
Item Weight
1420g
Additional Product Features
Title_Author
J. Hunger, Charles Bamford, Thomas Wheelen, Alan Hoffman