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I read this and was inspired to buy 10 copies to give to colleagues in my industry. Tons of real-world examples and applications to improve your sales and marketing focus. Take the dated case studies of Wendy's "Where's the Beef?" and Subway's Jared campaigns in stride to get to the authors' core message of memorable marketing through storytelling.
Verified purchase: Yes | Condition: Pre-owned
I read this book years ago when it first came out on the recommendation of a college professor. Recently, the ideas of compelling story telling came up again at work and I needed to get my hands on a copy of this great book. Why do we remember certain things? Why is it that certain anecdotes, stories, company taglines, are so memorable? This book provides the answer to that question, as well as sound advice on how you can better craft messaging and stories to be memorable and stick with your audience. Highly recommend!
Verified purchase: Yes | Condition: Pre-owned
This book thoroughly enhanced a 2-hour training class I was conducting, leading to rave reviews. Dan and Chip have done excellent research, and they keep the writing, simple, concrete, and credible while throwing in some unexpected stories that demonstrate great emotional tie-in. The content is not only sticky, but the book has forced me to design new ways to convey ideas to others - and those ideas seem to be sticking! I really enjoy the sense of humour employed throughout the book. If you care at all about teaching or influencing others this is an absolute MUST READ.
Awesome book on how some ideas/activities are better than others and filled with lots of applicable examples
Verified purchase: Yes | Condition: Pre-owned
Excellent read. Applicable across the board to anyone who has a story to tell (or speech to make),
Verified purchase: Yes | Condition: Pre-owned
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