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Made to Stick : Why Some Ideas Survive and Others Die by Dan Heath and Chip Heath (2007, Hardcover)

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Made to Stick : Why Some Ideas Survive and Others Die by Dan Heath and Chip....

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Product Information

NEW YORK TIMES BESTSELLER * The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. "Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book."-- The Washington Post Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

Product Identifiers

Publisher
Random House Publishing Group
ISBN-10
1400064287
ISBN-13
9781400064281
eBay Product ID (ePID)
54359942

Product Key Features

Book Title
Made to Stick : Why Some Ideas Survive and Others Die
Author
Dan Heath, Chip Heath
Format
Hardcover
Language
English
Topic
Business Communication / General, Communication Studies, Personal Success, Epistemology, Social Psychology, Motivational & Inspirational
Publication Year
2007
Genre
Self-Help, Psychology, Business & Economics, Language Arts & Disciplines, Philosophy
Number of Pages
336 Pages

Dimensions

Item Length
8.6 in
Item Height
1.2 in
Item Width
5.7 in
Item Weight
15.6 Oz

Additional Product Features

Intended Audience
Trade
Lc Classification Number
Hm1033.H43 2007
Reviews
" Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable--and the Heaths do the telling with beautiful clarity." --The Christian Science Monitor "Utterly compelling." --Los Angeles Times "Surprising and provocative." --The New York Sun "Savvy." --People "Fun to read and solidly researched." -- Publishers Weekly (starred review)
Copyright Date
2007
Lccn
2006-046467
Dewey Decimal
302/.13
Dewey Edition
22

All listings for this product

item 1 Made to Stick: Why Some Ideas Survive an- Chip Heath, 1400064287, hardcover, new
AU $11.37
+AU $38.06 postage
item 2 Made to Stick: Why Some Ideas Survive and Others Die
AU $11.39
+AU $38.06 postage
item 3 Made to Stick: Why Some Ideas Survive and Others ... [Hardcover]
AU $9.89
+AU $44.61 postage
item 4 Made to Stick: Why Some Ideas Survive and Others Die, Dan Heath and Chip Heath
AU $23.02
+AU $38.40 postage
item 5 Made to Stick by Chip Heath & Dan Heath (2007, Hardcover, Pre-Owned)
AU $17.82
+AU $47.21 postage
item 6 Made to Stick : Why Some Ideas Survive and Others Die by Dan Heath and Chip...
AU $24.74
+AU $46.49 postage
item 7 Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath (English) Har
AU $45.27
+AU $27.87 postage

See all 8

4.9

4.9 out of 5 stars based on 17 product ratings

17 product ratings

15 users rated this 5 out of 5 stars
2 users rated this 4 out of 5 stars
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Would recommend

Good value

Compelling content

Most relevant reviews

See all 11 reviews

5 out of 5 stars
by lizbak27 May, 2020
Dated Case Studies, Timeless Advice
I read this and was inspired to buy 10 copies to give to colleagues in my industry. Tons of real-world examples and applications to improve your sales and marketing focus. Take the dated case studies of Wendy's "Where's the Beef?" and Subway's Jared campaigns in stride to get to the authors' core message of memorable marketing through storytelling.
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by debster-311 May, 2017
Tips to make your stories and messaging sticky!
I read this book years ago when it first came out on the recommendation of a college professor. Recently, the ideas of compelling story telling came up again at work and I needed to get my hands on a copy of this great book. Why do we remember certain things? Why is it that certain anecdotes, stories, company taglines, are so memorable? This book provides the answer to that question, as well as sound advice on how you can better craft messaging and stories to be memorable and stick with your audience. Highly recommend!
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by 9FFjV7AIQ56@Del...19 Jun, 2009
A very sticky read! And that's a good thing!
This book thoroughly enhanced a 2-hour training class I was conducting, leading to rave reviews. Dan and Chip have done excellent research, and they keep the writing, simple, concrete, and credible while throwing in some unexpected stories that demonstrate great emotional tie-in. The content is not only sticky, but the book has forced me to design new ways to convey ideas to others - and those ideas seem to be sticking! I really enjoy the sense of humour employed throughout the book. If you care at all about teaching or influencing others this is an absolute MUST READ.
5 out of 5 stars
by greatfinds9514 Feb, 2019
Awesome book with great ideas for everyday use
Awesome book on how some ideas/activities are better than others and filled with lots of applicable examples
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by jtresmith27 Jul, 2021
Make it memorable!
Excellent read. Applicable across the board to anyone who has a story to tell (or speech to make),
Verified purchase: Yes | Condition: Pre-owned

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Made to Stick : Why Some Ideas Survive and Others Die by Dan Heath and Chip Heath (2007, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

Ratings and reviews

Most relevant reviews

Dated Case Studies, Timeless Advice

Tips to make your stories and messaging sticky!

A very sticky read! And that's a good thing!

Awesome book with great ideas for everyday use

Make it memorable!

Best Selling in Books

Save on Books

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