Million Dollar Website : Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget by Lori Culwell (2009, Trade Paperback)

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About this product

Product Identifiers

PublisherPenguin Publishing Group
ISBN-100735204411
ISBN-139780735204416
eBay Product ID (ePID)71179793

Product Key Features

Book TitleMillion Dollar Website : Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget
Number of Pages271 Pages
LanguageEnglish
TopicE-Commerce / Auctions & Small Business, Commerce, Web / Design, Small Business
Publication Year2009
IllustratorYes
GenreComputers, Business & Economics
AuthorLori Culwell
FormatTrade Paperback

Dimensions

Item Height0.6 in
Item Weight11.4 Oz
Item Length9.2 in
Item Width6.1 in

Additional Product Features

Intended AudienceTrade
LCCN2009-005520
Reviews"Lori Culwell''s insight has made Johnson & Johnson''s discovernursing.com the award-winning website it is today. This book is an invaluable resource for anyone with a small business." -Andrea Higham, Director of the Johnson & Johnson Campaign for Nursing''s Future, Lori Culwell’s insight has made Johnson & Johnson’s discovernursing.com the award-winning website it is today. This book is an invaluable resource for anyone with a small business.” —Andrea Higham, Director of the Johnson & Johnson Campaign for Nursing’s Future, "Lori Culwell's insight has made Johnson & Johnson's discovernursing.com the award-winning website it is today. This book is an invaluable resource for anyone with a small business." -Andrea Higham, Director of the Johnson & Johnson Campaign for Nursing's Future
Dewey Edition22
Grade FromTwelfth Grade
Grade ToUP
Dewey Decimal658.8/72
SynopsisThe only guide for the small business owner to create a revenue-enhancing website that lets them compete with the big boys., The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys." Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: ? Enhancing brand awareness ? Creating graphic designs that keep customers engaged and not confused ? Writing web-savvy content ? Capitalizing on user feedback ? Making the most of search engine optimization ? Using blogs and social networking sites to increase traffic and get the word out, Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another graphic design for the web' book: Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines on how to avoid the pitfalls of bad usability.'
LC Classification NumberHF5415.1265.C855

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