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Start with Why : How Great Leaders Inspire Everyone to Take Action by Simon Sinek (2011, UK-B Format Paperback)

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In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. In Start With Why, Sinek draws on a wide range of real-life stories and weaves together a clear vision of what it truly takes to lead and inspire.