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French for Marketing: Using French in Media and Communications by Malliga Chebli-Saadi, R. E. Batchelor (Paperback, 1998)

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By R.E. Batchelor, Malliga Chebli-Saadi. Part I. Actions Pulicitaires: 1. Les acteurs de la publicité (les agences, les annonceurs, les supports); 2. La créativité en matierè de publicité; 4. La publicité à la radio, à la TV et au cinéma; 6.