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Making Rain: The Secrets of Building Lifelong Client Loyalty by Andrew Sobel (Hardcover, 2003)

About this product

About this product

Product Information

Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Exploding the popular myth of the Rainmaker, a dated and dysfunctional figure that clients no longer welcome, Andrew Sobel argues that any professional can learn to make rain on an ongoing basis with existing clients by developing a special set of skills, attitudes, and strategies. These innovative tips and techniques from a recognized leader in the field of professional services will enable any consultant, salesperson, or service professional to create enduring client loyalty.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9780471264590
eBay Product ID (ePID)
94467602

Product Key Features

Author
Andrew Sobel
Publication Name
Making Rain: the Secrets of Building Lifelong Client Loyalty
Format
Hardcover
Language
English
Subject
Management, Marketing, Business
Publication Year
2003
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
238mm
Item Width
164mm
Item Weight
508g

Additional Product Features

Title_Author
Andrew Sobel
Country/Region of Manufacture
United States

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