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Race, Rock and Elvis by Michael Bertrand (Hardcover, 2000)

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In Race, Rock, and Elvis , Michael T. Bertrand contends that popular music, specifically Elvis's brand of rock 'n' roll, helped revise racial attitudes after World War II. Observing that youthful fans of rhythm and blues, rock 'n' roll, and other black-inspired music seemed more inclined than their segregationist elders to ignore the color line, Bertrand links popular music with a more general relaxation, led by white youths, of the historical denigration of blacks in the South. The tradition of southern racism, successfully communicated to previous generations, failed for the first time when confronted with the demand for rock 'n' roll by a new, national, commercialized youth culture. In a narrative peppered with the colorful observations of ordinary southerners, Bertrand argues that appreciating black music made possible a new recognition of blacks as fellow human beings. Bertrand documents black enthusiasm for Elvis and cites the racially mixed audiences that flocked to the new music at a time when adults expected separate performances for black and white audiences. He describes the critical role of radio and recordings in blurring the color line and notes that these media made black culture available to appreciative whites on an unprecedented scale. He also shows how music was used to define and express the values of a southern working-class youth culture in transition, as young whites, many of them trying to orient themselves in an unfamiliar urban setting, embraced black music and culture as a means of identifying themselves. By adding rock 'n' roll to the mix of factors that fed into civil rights advances in the South, Race, Rock, and Elvis shows how the music, with its rituals and vehicles, symbolized the vast potential for racial accord inherent in postwar society.

Product Identifiers

Publisher
University of Illinois Press
ISBN-13
9780252025860
eBay Product ID (ePID)
94725677

Product Key Features

Book Title
Race, Rock and Elvis
Author
Michael Bertrand
Format
Hardcover
Language
English
Topic
Music
Publication Year
2000
Number of Pages
352 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
650 g

Additional Product Features

Title_Author
Michael Bertrand
Series Title
Music in American Life
Country/Region of Manufacture
United States

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Race, Rock and Elvis by Michael Bertrand (Hardcover, 2000)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

More items related to this product

item 1 Race, Rock, and Elvis by Michael T. Bertrand (Hardcover, 2004)

Best Selling in Books

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