Picture 1 of 1

Stock photo

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation by D - Picture 1 of 1

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation by Drew Westen (Paperback, 2008)

4.01 product rating

thenilestore (1211033)
98.2% positive Feedback

Price:

AU $50.48

Free postage

Estimated delivery Thu, 9 May - Wed, 15 May

Returns:

30-day returns. Buyer pays for return postage.

Condition:

Brand new

The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. In politics, when reason and emotion collide, emotion invariably wins.

About this product

Product Information

The Political Brain is a ground-breaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more dispassionate notions held by most cognitive psychologists, political scientists, and economists,and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on the issues, they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt,and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said,or could have said,in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years,such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how,

Product Identifiers

Publisher
Publicaffairs,U.S.
ISBN-13
9781586485733
eBay Product ID (ePID)
94732525

Product Key Features

Author
Drew Westen
Publication Name
The Political Brain: the Role of Emotion in Deciding the Fate of the Nation
Format
Paperback
Language
English
Subject
Government
Publication Year
2008
Type
Textbook
Number of Pages
496 Pages

Dimensions

Item Height
208mm
Item Width
140mm
Item Weight
505g

Additional Product Features

Title_Author
Drew Westen
Country/Region of Manufacture
United States

All listings for this product

item 1 The Political Brain The Role Of Emotio..., Westen, Drew
AU $20.54
Free postage
item 2 The Political Brain The Role Of Emotio..., Westen, Drew
AU $27.56
Free postage
item 3 Drew Westen The Political Brain (Paperback) (US IMPORT)
AU $41.66
Free postage
item 4 The Political Brain: The Role of Emotion in Deciding the Fate of the Nation by D
AU $50.48
Free postage
item 5 The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
AU $54.35
Free postage
item 6 The Political Brain: The Role Emotion in Deciding the Fate by Westen, Drew
AU $53.98
+AU $9.98 postage

See all 6

4.0

4.0 out of 5 stars based on 1 product rating

1 product rating

0 users rated this 5 out of 5 stars
1 users rated this 4 out of 5 stars
0 users rated this 3 out of 5 stars
0 users rated this 2 out of 5 stars
0 users rated this 1 out of 5 stars

Would recommend

Good value

Compelling content

Most relevant reviews

4 out of 5 stars
by michaelockwoo_208 Sep, 2016
Why the heart rules in politics
I'm left of centre and ever-interested in politics. Like many who share my political leanings, I've been dismayed by the rise of Trump, the apparent irrationality of Britexit, and, in Australia, the resurgence of One Nation. 'Don't these people look at the evidence when casting their votes?' I ask myself. The answer according to Westen is that they don't. Nor for that matter do I. It seems that we are lead by our emotions when it comes to political decision making. And the scary thing is that people like me - who ponder political questions more than most - are even more beholden to our emotions than the average punter. Weston's book is a must read for anyone who laments rising political populism. He suggests some practical strategies for engaging with emotional decisions in politics, and gives enough theory for you to develop some of your own ideas. An easy read, that is perhaps a bit too US focused, but a definite one for the bookshelf for anyone interested in finding a way out of this political darkness that we seem to now be entering.Read full review
Verified purchase: Yes | Condition: New

Best Selling in Adult Learning & University

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University

Thinking, Fast and Slow by Daniel Kahneman (Paperback, 2012)
4.8 out of 5 stars based on 22 product ratings
AU $19.12 New
AU $16.99 Used
The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)
No ratings or reviews yet.
AU $59.41 New
---- Used
In-Basket Case Studies by Guy Adamson (Paperback, 1986)
No ratings or reviews yet.
AU $19.99 New
---- Used
A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)
No ratings or reviews yet.
AU $45.09 New
---- Used
The Mental Game of Trading: A System for Solving Problems with Greed, Fear, Anger, Confidence, and Discipline by Jared Tendler (Paperback, 2021)
No ratings or reviews yet.
AU $39.37 New
AU $32.95 Used
The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)
4.8 out of 5 stars based on 88 product ratings
AU $20.34 New
AU $13.00 Used
Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)
4.9 out of 5 stars based on 156 product ratings
AU $39.98 New
AU $31.95 Used

Save on Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Adult Learning & University

Ford Falcon EF EL / Fairlane NF NL 1994 - 1998 Workshop Manual
AU $49.00
Trending at AU $60.40
NEW Netter Atlas of Human Anatomy By Frank H. Netter Paperback Free Shipping
AU $113.95
Trending at AU $124.20
Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)
AU $32.73
Trending at AU $36.70
BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays
AU $19.00
Trending at AU $22.18
It's Not You: How to Identify and Heal from NARCISSISTIC People by Ramani Durvas
AU $35.00
Trending at AU $37.61
NEW Ethical Practice in Applied Psychology By Christopher Boyle Paperback
AU $69.20
Trending at AU $72.41