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The Political Brain: The Role of Emotion in Deciding the Fate of the Nation by Drew Westen (Paperback, 2008)

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The Political Brain is a ground-breaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more dispassionate notions held by most cognitive psychologists, political scientists, and economists,and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on the issues, they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt,and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said,or could have said,in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years,such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how,

Product Identifiers

Publisher
Publicaffairs,U.S.
ISBN-13
9781586485733
eBay Product ID (ePID)
94732525

Product Key Features

Author
Drew Westen
Publication Name
The Political Brain: the Role of Emotion in Deciding the Fate of the Nation
Format
Paperback
Language
English
Subject
Government
Publication Year
2008
Type
Textbook
Number of Pages
496 Pages

Dimensions

Item Height
208mm
Item Width
140mm
Item Weight
505g

Additional Product Features

Title_Author
Drew Westen
Country/Region of Manufacture
United States

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item 1 The Political Brain The Role Of Emotio..., Westen, Drew
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item 2 The Political Brain The Role Of Emotio..., Westen, Drew
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4 out of 5 stars
by michaelockwoo_208 Sep, 2016
Why the heart rules in politics
I'm left of centre and ever-interested in politics. Like many who share my political leanings, I've been dismayed by the rise of Trump, the apparent irrationality of Britexit, and, in Australia, the resurgence of One Nation. 'Don't these people look at the evidence when casting their votes?' I ask myself. The answer according to Westen is that they don't. Nor for that matter do I. It seems that we are lead by our emotions when it comes to political decision making. And the scary thing is that people like me - who ponder political questions more than most - are even more beholden to our emotions than the average punter. Weston's book is a must read for anyone who laments rising political populism. He suggests some practical strategies for engaging with emotional decisions in politics, and gives enough theory for you to develop some of your own ideas. An easy read, that is perhaps a bit too US focused, but a definite one for the bookshelf for anyone interested in finding a way out of this political darkness that we seem to now be entering.Read full review
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