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Beer School: Bottling Success at the Brooklyn Brewery by Tom Potter, Steve Hindy (Paperback, 2007)

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STEVE HINDY is President and cofounder of The Brooklyn Brewery. Hindy has a master's degree in teaching English from Cornell. TOM POTTER cofounded the Brooklyn Brewery in 1987. Potter graduated from Yale and has an MBA from Columbia.

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What do you get when you cross a journalist and a banker? A brewery, of course. A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement. ?Michael Jackson, The Beer Hunter(r) An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer! ?Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++! ?Norm Brodsky, Senior Contributing Editor, Inc. magazine Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too. ?Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale. ?Ken Grossman, founder, Sierra Nevada Brewing Co.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9780470068670
eBay Product ID (ePID)
94737611

Product Key Features

Author
Tom Potter, Steve Hindy
Publication Name
Beer School: Bottling Success at the Brooklyn Brewery
Format
Paperback
Language
English
Subject
Business
Publication Year
2007
Type
Textbook
Number of Pages
304 Pages

Dimensions

Item Height
214mm
Item Width
144mm
Item Weight
402g

Additional Product Features

Title_Author
Tom Potter, Steve Hindy
Country/Region of Manufacture
United States

All listings for this product

item 1 Beer School: Bottling Success at the Brooklyn..., Hindy
AU $18.41
Free postage
item 2 Beer School: Bottling Success at the Brooklyn Brewery By Steve H
AU $16.63
+AU $5.49 postage
item 3 Steve Hindy Tom Potter Beer School (Paperback)
AU $37.08
Free postage
item 4 Beer School: Bottling Success at the Brooklyn Brewery by Hindy, Steve
AU $40.35
Free postage
item 5 Beer School: Bottling Success at the Brooklyn Brewery by Steve Hindy (English) P
AU $41.14
Free postage
item 6 Steve Hindy Tom Potter Beer School (Paperback) (US IMPORT)
AU $43.93
Free postage
item 7 NEW BOOK Beer School - Bottling Success at the Brooklyn Brewery by Steve Hindy (
AU $37.66
+AU $9.95 postage

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Picture 1 of 1

Beer School: Bottling Success at the Brooklyn Brewery by Tom Potter, Steve Hindy (Paperback, 2007)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Beer School: Bottling Success at the Brooklyn..., Hindy

item 2 Beer School: Bottling Success at the Brooklyn Brewery By Steve H

item 3 Steve Hindy Tom Potter Beer School (Paperback)

item 4 Beer School: Bottling Success at the Brooklyn Brewery by Hindy, Steve

item 5 Beer School: Bottling Success at the Brooklyn Brewery by Steve Hindy (English) P

item 6 Steve Hindy Tom Potter Beer School (Paperback) (US IMPORT)

item 7 NEW BOOK Beer School - Bottling Success at the Brooklyn Brewery by Steve Hindy (

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Doug Stone's Gold Atlas of Victoria by Douglas M. Stone (Spiral Bound, 2011)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

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