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The Gruen Transfer by Casimir Jon - Book - Soft Cover - Business and Finance - Picture 1 of 1

The Gruen Transfer by Jon Casimir (Paperback, 2010)

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marlowes_books (36437)

98% positive feedback

Price:

AU $43.90

Free postage

Estimated delivery Mon, 4 Aug - Fri, 8 Aug

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30-day returns. Seller pays for return postage.

Condition:

Like new

Casimir Jon. Book appears to have hardly been read and is in Fine condition throughout. The only exception is a small sticker mark on the back cover. Format:Soft Cover. Book Condition:Fine. Jacket Condition:None Issued.

About this product

Product Information

With it's compelling, fascinating and downright gobsmacking insights into the advertising that surrounds us, THE GRUEN TRANSFER will forever change the way you see the world around you. Did you know that Pizza Hut once spent millions of dollars trying to burn its logo onto the face of the moon? that the diamond engagement ring was a marketing gimmick invented by De Beers? that popes did celebrity endorsements? Advertising is everywhere. It surrounds and submerges us. Industry rule of thumb says we are exposed to 3000 commercial messages a day. tHE GRUEN tRANSFER lifts the lid on the persuasion business, examining how advertising works and how it works on us. Fuelled by brilliant minds, cutting edge science, technological weaponry and a budget of $500 billion a year, advertising seeks to influence our purchases. Which leads to the question: when we reach for the detergent in the supermarket aisle, can we really be sure our thoughts are our own?