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WOMBAT Selling by Michael Hewitt-Gleeson (Paperback, 2006)

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How to sell by word of mouth.

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For over twenty years, Michael Hewitt-Gleeson has been a pioneer in the fields of sales and marketing and in his new book, W.O.M.B.A.T. Selling, he provides clear advice and insight as to how customer satisfaction and profitability can be multiplied tenfold using word of mouth strategies... It has been the sacred belief of the selling profession ever since the subject was first written about that the primary job of the salesperson is to close the sale. Yet nothing could be further from the truth. The salesperson cannot close the sale - it is the customer who closes the sale. This revolutionary insight has allowed new sell to beat old sell profit-results hands down, every time, in any market and with any product or service. Customers prefer new sell and they say so! This is W.O.M.B.A.T. Selling or Word-Of-Mouth-Buy-And-Tell. The W.O.M.B.A.T. marketing strategy allows customers to replicate and increases the multiplier effect and the long-term value of a customer. In the online word-of-mouth environment this is happening at the speed of light where ecommerce is business heaven 24/7.