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Universal Principles of Design: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design by Kritina Holden, William Lidwell, Jill Butler (Paperback, 2010)

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Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design.