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CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets by Sri Urip (Hardcover, 2010)

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Author: By Urip, Sri.

About this product

Product Information

Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge. To ensure sustainable growth opportunities, companies should pursue the three key dimensional values of creation: Profit People Planet Well defined and strategic CSR activities will ensure an optimum balance between social, environmental, and economic factors for sustainable profits. Hence, CSR has to be embedded within the business strategy to provide a competitive edge in the areas of brand equity, corporate reputation, employee retention, and environmental conservation. Although the principles of CSR are essentially the same globally, each location still calls for different emphasis in the implementation process. Successful application of CSR principles is directly influenced by the business understanding of its business strategy in proportion to the needs of the local community. As someone who has implemented all the above activities successfully, author Sri Urip is well placed to discuss effective CSR strategies to 21st century companies.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9780470825204
eBay Product ID (ePID)
95291159

Product Key Features

Subject Area
Business Informatics
Author
Sri Urip
Publication Name
Csr Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets
Format
Hardcover
Language
English
Subject
Business
Publication Year
2010
Type
Textbook
Number of Pages
240 Pages

Dimensions

Item Height
236mm
Item Width
152mm
Item Weight
490g

Additional Product Features

Title_Author
Sri Urip
Country/Region of Manufacture
United States

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item 1 Sri Urip CSR Strategies (Hardback)
AU $91.54
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item 2 Csr Strategies: Corporate Social Responsibility for a Competitive by Urip, Sri
AU $90.21
+AU $9.98 postage

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Picture 1 of 1

CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets by Sri Urip (Hardcover, 2010)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Sri Urip CSR Strategies (Hardback)

item 2 Csr Strategies: Corporate Social Responsibility for a Competitive by Urip, Sri

Best Selling in Adult Learning & University

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The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

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Field Guide to Australian Fungi by Bruce Fuhrer (Paperback, 2011)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

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