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Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival by Peter Anthonissen (Hardcover, 2008)

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Author: Peter Anthonissen. Title: Crisis Communication. Format: Hardback. Language: English. Item Length: 156mm. Item Height: 234mm. Country/Region of Manufacture: GB. ISBN-10: 0749454008.

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Product Information

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. Crisis Communication provides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, Crisis Communication is a thorough guide to help prepare your organisation for any future calamities. Including international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis.

Product Identifiers

Publisher
Kogan Page Ltd
ISBN-13
9780749454005
eBay Product ID (ePID)
95467019

Product Key Features

Author
Peter Anthonissen
Publication Name
Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2008
Type
Textbook
Number of Pages
240 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
547g

Additional Product Features

Title_Author
Peter Anthonissen
Country/Region of Manufacture
United Kingdom

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item 1 Crisis Communication: Practical PR Strategies for Reputation Man
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item 2 Peter Anthonissen Crisis Communication (Hardback) (US IMPORT)
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Picture 1 of 1

Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival by Peter Anthonissen (Hardcover, 2008)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Crisis Communication: Practical PR Strategies for Reputation Man

item 2 Peter Anthonissen Crisis Communication (Hardback) (US IMPORT)

item 3 Peter Anthonissen Crisis Communication (Hardback)

Best Selling in Adult Learning & University

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Doug Stone's Gold Atlas of Victoria by Douglas M. Stone (Spiral Bound, 2011)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Australian Master Bookkeepers Guide - 8th Edition by Stephen J Marsden (Paperback, 2020)

Sapiens: A Brief History of Humankind by Yuval Noah Harari (Paperback, 2015)

Save on Adult Learning & University

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Essential Enrolled Nursing Skills for Person-Centred Care WorkBook

The Ethnic Cleansing of Palestine by Ilan Pappe (English) Paperback Book

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