Picture 1 of 1
Stock photo
Picture 1 of 1
Stock photo
Marketing Communications in Tourism and Hospitality by Scott McCabe (Paperback, 2008)
Price:
AU $98.35
Free postage
Returns:
30-day returns. Buyer pays for return postage.
Condition:
Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry.