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Consuming the Romantic Utopia: Love and the Cultural Contradictions of Capitalism by Eva Illouz (Paperback, 1997)

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This utopia lives in the collective imagination of the nation and is built on images that unite amorous and economic activities in the rituals of dating, lovemaking, and marriage. Author: Eva Illouz.

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To what extent are our most romantic moments determined by the portrayal of love in film and on TV? Is a walk on a moonlit beach a moment of perfect romance or simply a simulation of the familiar ideal seen again and again on billboards and movie screens? In her unique study of American love in the twentieth century, Eva Illouz unravels the mass of images that define our ideas of love and romance, revealing that the experience of true love is deeply embedded in the experience of consumer capitalism. Illouz studies how individual conceptions of love overlap with the world of clich??s and images she calls the Romantic Utopia. This utopia lives in the collective imagination of the nation and is built on images that unite amorous and economic activities in the rituals of dating, lovemaking, and marriage. Since the early 1900s, advertisers have tied the purchase of beauty products, sports cars, diet drinks, and snack foods to success in love and happiness. Illouz reveals that, ultimately, every clich?? of romance?from an intimate dinner to a dozen red roses?is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all. Engaging and witty, Illouz's study begins with readings of ads, songs, films, and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized. Combining extensive historical research, interviews, and postmodern social theory, Illouz brings an impressive scholarship to her fascinating portrait of love in America.

Product Identifiers

Publisher
University of California Press
ISBN-13
9780520205710
eBay Product ID (ePID)
95692979

Product Key Features

Subject Area
Human Biology
Author
Eva Illouz
Publication Name
Consuming the Romantic Utopia: Love and the Cultural Contradictions of Capitalism
Format
Paperback
Language
English
Subject
Sociology
Publication Year
1997
Type
Textbook
Number of Pages
332 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
590g

Additional Product Features

Title_Author
Eva Illouz
Country/Region of Manufacture
United States

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Consuming the Romantic Utopia: Love and the Cultural Contradictions of Capitalism by Eva Illouz (Paperback, 1997)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Consuming the Romantic Utopia: Love and the Cultural Contradictions of Capitalis

item 2 NEW BOOK Consuming the Romantic Utopia - Love and the Cultural Contradictions of

item 3 Eva Illouz Consuming the Romantic Utopia (Paperback)

item 4 Consuming the Romantic Utopia: Love and the Cultural Contradictions of

item 5 Consuming the Romantic Utopia: Love and the Cultural Contradictions of

item 6 Eva Illouz Consuming the Romantic Utopia (Paperback) (US IMPORT)

Best Selling in Adult Learning & University

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The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Sapiens: A Brief History of Humankind by Yuval Noah Harari (Paperback, 2015)

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