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Slave in a Box: Strange Career of Aunt Jemima by M.M. Manring (Paperback, 1998)

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The figure of the mammy occupies a central place in the lore of the Old South and has long been used to ullustrate distinct social phenomena, including racial oppression and class identity. In the early twentieth century, the mammy became immortalized as Aunt Jemima, the spokesperson for a line of ready-mixed breakfast products. Although Aunt Jemima has undergone many makeovers over the years, she apparently has not lost her commercial appeal; her face graces more than forty food products nationwide and she still resonates in some form for millions of Americans. In Slave in a Box, M.M. Manring addresses the vexing question of why the troubling figure of Aunt Jemima has endured in American culture. Manring traces the evolution of the mammy from her roots in the Old South slave reality and mythology, through reinterpretations during Reconstruction and in minstrel shows and turn-of-the-century advertisements, to Aunt Jemima's symbolic role in the Civil Rights movement and her present incarnation as a working grandmother. We learn how advertising entrepreneur James Webb Young, aided by celebrated illustrator N.C. Wyeth, skillfully tapped into nostalgic 1920s perceptions of the South as a culture of white leisure and black labor. Aunt Jemima's ready-mixed products offered middle-class housewives the next best thing to a black servant: a slave in a box that conjured up romantic images of not only the food but also the social hierarchy of the plantation South. The initial success of the Aunt Jemima brand, Manring reveals, was based on a variety of factors, from lingering attempts to reunite the country after the Civil War to marketing strategies around World War I. Her continued appeal in the late twentieth century is a more complex and disturbing phenomenon we may never fully understand. Manring suggests that by documenting Aunt Jemima's fascinating evolution, however, we can learn important lessons about our collective cultural identity.

Product Identifiers

Publisher
University of Virginia Press
ISBN-13
9780813918112
eBay Product ID (ePID)
95769408

Product Key Features

Author
M.M. Manring
Publication Name
Slave in a Box: Strange Career of Aunt Jemima
Format
Paperback
Language
English
Subject
Social Sciences, History, Advertising
Publication Year
1998
Type
Textbook
Number of Pages
221 Pages

Additional Product Features

Title_Author
M.M. Manring
Series Title
American South
Country/Region of Manufacture
United States

All listings for this product

item 1 Slave in a Box: Strange Career of Aunt Jemima (American South Series)
AU $48.84
Free postage
item 2 Slave in a Box: Strange Career of Aunt Jemima (American South Series)
AU $53.08
Free postage

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Picture 1 of 1

Slave in a Box: Strange Career of Aunt Jemima by M.M. Manring (Paperback, 1998)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

All listings for this product

item 1 Slave in a Box: Strange Career of Aunt Jemima (American South Series)

item 2 Slave in a Box: Strange Career of Aunt Jemima (American South Series)

Best Selling in School Textbooks & Study Guides

Conversations with Nostradamus: Volume 2: His Prophecies Explained by Dolores Cannon (Paperback, 1992)

Tracks, Scats and Other Traces: Reissue by Barbara Triggs (Paperback, 2004)

Chaos by James Gleick (Paperback, 1997)

Quantum Entanglement for Babies by Chris Ferrie (Board Book, 2017)

Save on School Textbooks & Study Guides

P-Sb7 Spirit Box Research for Use in Inter- Dimensional Contact [Paperback]

Viktor Schauberger The Water Wizard (Paperback)

Secret Teachings of All Ages: An Encyclopedic Outline of Masonic, Hermetic, Qabb

Bindi: Winner of the Daisy Utemorrah Award by Kirli Saunders (Paperback) FREE Sh

The Things You Can See Only When You Slow Down: How to Be Calm in a Busy World

Deadly Science - the Solar System - Book 5 2/E

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