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How Customers Think : Essential Insights into the Mind of the Market by Gerald Zaltman (2003, Hardcover)
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AU $41.75
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- Buy It NowHow Customers Think by Gerald Zaltman, Hardcover Book
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About this product
Product Identifiers
PublisherHarvard Business Review Press
ISBN-101578518261
ISBN-139781578518265
eBay Product ID (ePID)95803350
Product Key Features
Book TitleHow Customers Think : Essential Insights Into the Mind of the Market
Number of Pages352 Pages
LanguageEnglish
Publication Year2003
TopicMarketing / General, Consumer Behavior, Creativity
IllustratorYes
GenreSelf-Help, Business & Economics
AuthorGerald Zaltman
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight24.2 Oz
Item Length9.6 in
Item Width6.4 in
Additional Product Features
Intended AudienceTrade
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