REPOSITIONING: Marketing in an Era of Competition, Change and Crisis by Steve Rivkin and Jack Trout (2009, Hardcover)

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Repositioning: Marketing in an Era of Competition, Change and Crisis. Global marketing expert Jack Trout has retooled his most effective positioning strategies--providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate.

About this product

Product Identifiers

PublisherMcgraw-Hill Education
ISBN-100071635599
ISBN-139780071635592
eBay Product ID (ePID)95808610

Product Key Features

Book TitleRepositioning: Marketing in an Era of Competition, Change and Crisis
Number of Pages224 Pages
LanguageEnglish
TopicTraining, Customer Relations, Advertising & Promotion
Publication Year2009
GenreBusiness & Economics
AuthorSteve Rivkin, Jack Trout
FormatHardcover

Dimensions

Item Height0.3 in
Item Weight14.3 Oz
Item Length9.8 in
Item Width4.8 in

Additional Product Features

Intended AudienceTrade

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