REPOSITIONING: Marketing in an Era of Competition, Change and Crisis by Steve Rivkin and Jack Trout (2009, Hardcover)
Book Hub Australia (172810)
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Price:
AU $66.14
+ $9.98 postage
Est. delivery Mon, 18 Aug - Mon, 25 AugEstimated delivery Mon, 18 Aug - Mon, 25 Aug
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Brand newBrand new
Repositioning: Marketing in an Era of Competition, Change and Crisis. Global marketing expert Jack Trout has retooled his most effective positioning strategies--providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate.