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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis by Steve Rivkin, Jack Trout (Hardcover, 2009)

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Chapter seven: Repositioning as a competitive weapon. Chapter nine: Repositioning in politics. Chapter three: How to evolve. Chapter four: When to evolve.

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Jack Trout's timely follow up to his landmark work, Positioning! Competitiveness is at an all-time high and technology is driving change at exponentially faster and faster rates. Now is the time when marketers must revisit their positioning of products, brands, and organizations to meet the new demands of a transformed economy. Repositioning explains how readers can evolve their original positioning to manage these changes in terms of marketplace perception of their products. Sure to be one of Trout's most important works, the book offers specific advice on how to attack and weaken competitors when and where they are most vulnerable.