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Strategic Sport Marketing by David Shilbury, Shayne Quick, Hans Westerbeek, Daniel Funk (Paperback, 2009)

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Product Information

'. . . a very comprehensive overview of the key elements involved in the marketing of sport.an excellent and comprehensive illustration of the integration of sport marketing theory with sport marketing practice' - Ketra L. Armstrong, Ohio State University, in Journal of Sport Management 'I strongly recommend this book.[it] will be eagerly sought by academics, students, and practitioners interested in the strategic sport marketing arena' - Terry Woods, Southern Cross University, in Sport Marketing Quarterly Strategic Sport Marketing is a systematic introduction to marketing issues for sport management students as well as practising sport administrators. Integrating the unique characteristics of sport with traditional marketing theory, it presents a framework of strategic decision-making. Drawing on their extensive international experience, the authors explain the diverse markets for sport: participants, sponsors, spectators and lounge-room fans. Case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. With detailed examples and step-by-step processes, Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The third edition of this widely used text is fully revised and updated. It includes a new chapter on the role of online and other digital technologies in sport marketing.

Product Identifiers

Publisher
Taylor & Francis
ISBN-13
9781741756265
eBay Product ID (ePID)
95826900

Product Key Features

Author
David Shilbury, Shayne Quick, Hans Westerbeek, Daniel Funk
Publication Name
Strategic Sport Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Height
230mm
Item Width
176mm
Item Weight
950g

Additional Product Features

Title_Author
Shayne Quick, Daniel Funk, David Shilbury, Hans Westerbeek
Genre
Sports
Country/Region of Manufacture
Australia

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