Product Information
Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.Product Identifiers
PublisherBloomsbury Publishing PLC
ISBN-139781408126394
eBay Product ID (ePID)95866057
Product Key Features
SubjectManagement
Publication Year2010
Number of Pages208 Pages
Publication NameMarketing Greatest Hits: a Masterclass in Modern Marketing Ideas
LanguageEnglish
TypeTextbook
AuthorKevin Duncan
FormatPaperback
Dimensions
Item Height198 mm
Item Width129 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorKevin Duncan