Marketing Greatest Hits: A Masterclass in Modern Marketing Ideas by Kevin Duncan (Paperback, 2010)

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Product Information

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.

Product Identifiers

PublisherBloomsbury Publishing PLC
ISBN-139781408126394
eBay Product ID (ePID)95866057

Product Key Features

SubjectManagement
Publication Year2010
Number of Pages208 Pages
Publication NameMarketing Greatest Hits: a Masterclass in Modern Marketing Ideas
LanguageEnglish
TypeTextbook
AuthorKevin Duncan
FormatPaperback

Dimensions

Item Height198 mm
Item Width129 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorKevin Duncan

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