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Consumer Behaviour by Leslie Kanuk, David Bednall, Judith Watson, Leon G. Schiffman (Paperback, 1997)

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Consumer Behaviour Paperback Book Schiffman Bednall Watson Kanuk. Condition is Acceptable. Sent with Australia Post Standard.

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Product Information

This most popular international undergraduate Consumer Behavior text has been adapted to reflect the Australian Business environment. This edition uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural and decision making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research and problems in performing research. A vivid and lively writing style motivates student interest.

Product Identifiers

Publisher
Pearson Higher Education
ISBN-13
9780724802203
eBay Product ID (ePID)
95931996

Product Key Features

Author
Leslie Kanuk, David Bednall, Judith Watson, Leon G. Schiffman
Publication Name
Consumer Behaviour
Format
Paperback
Language
English
Subject
Marketing
Publication Year
1997
Type
Textbook
Number of Pages
736 Pages

Dimensions

Item Width
245mm
Item Weight
1448g

Additional Product Features

Title_Author
David Bednall, Leslie Kanuk, Leon G. Schiffman, Judith Watson
Country/Region of Manufacture
Australia

All listings for this product

item 1 Consumer Behaviour by David Bednall, Leon G. Schiffman, Leslie Kanuk, Judith Wat
AU $20.99
Free postage
item 2 CONSUMER BEHAVIOUR Bednall Schiffman Kanuk Watson 1997
AU $24.95
Free postage
item 3 Consumer Behaviour Paperback Book Schiffman Bednall Watson Kanuk
AU $15.00
+AU $15.00 postage
item 4 Consumer Behaviour by Schiffman, Bednall, Watson and Kanuk Softcover
AU $51.95
+AU $10.00 postage

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Picture 1 of 5

Consumer Behaviour by Leslie Kanuk, David Bednall, Judith Watson, Leon G. Schiffman (Paperback, 1997)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Consumer Behaviour by David Bednall, Leon G. Schiffman, Leslie Kanuk, Judith Wat

item 2 CONSUMER BEHAVIOUR Bednall Schiffman Kanuk Watson 1997

item 3 Consumer Behaviour Paperback Book Schiffman Bednall Watson Kanuk

item 4 Consumer Behaviour by Schiffman, Bednall, Watson and Kanuk Softcover

Best Selling in Adult Learning & University

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The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Australian Master Bookkeepers Guide - 8th Edition by Stephen J Marsden (Paperback, 2020)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

A Field Guide to the Fungi of Australia by Tony Young (Paperback, 2004)

How to Win Friends and Influence People by Dale Carnegie (2016, Paperback)

Havard's Nursing Guide to Drugs by Adriana P. Tiziani (Paperback, 2021)

Save on Adult Learning & University

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