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Marketing Classics: A Selection of Influential Articles by Michael P. Mokwa, Ben M. Enis, Keith K. Cox, etc. (Paperback, 1994)

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Product Information

This 25th-anniversary-edition of Marketing Classics represents a culmination of the most important articles published in the field. Each article has been selected for the contribution it has made, and the impact it has had in bringing a new way of thinking into marketing theory and practice. Eleven new articles have been added in such topical areas as marketing ethics, global marketing strategy, service quality and technology diffusion. Articles of enduring interest by noted marketing minds like Wroe Anderson, George Katona, Theodore Levitt, George Day, John Howard, Frederick Webster Jr, Sidney J. Levy, Jagdish Sheth and Philip Kotler are retained. The articles are divided into four parts: Marketing Philosophy ; Buyer and Market Behaviour ; Marketing Strategy ; and Competitive Marketing Programmes .

Product Identifiers

Publisher
Pearson Education (Us)
ISBN-13
9780205159888
eBay Product ID (ePID)
95942368

Product Key Features

Author
Michael P. Mokwa, Ben M. Enis, Keith K. Cox, Etc.
Publication Name
Marketing Classics: a Selection of Influential Articles
Format
Paperback
Language
English
Subject
Marketing
Publication Year
1994
Type
Textbook
Number of Pages
578 Pages

Dimensions

Item Height
235mm
Item Width
178mm
Item Weight
880g

Additional Product Features

Country/Region of Manufacture
United States
Editor
Ben M. Enis, Michael P. Mokwa, Keith K. Cox, Etc.

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item 1 Marketing Classics: A Selection of Influential Articles
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item 2 Marketing Classics: A Selection of Influential Articles
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Picture 1 of 2

Marketing Classics: A Selection of Influential Articles by Michael P. Mokwa, Ben M. Enis, Keith K. Cox, etc. (Paperback, 1994)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Marketing Classics: A Selection of Influential Articles

item 2 Marketing Classics: A Selection of Influential Articles

Best Selling in School Textbooks & Study Guides

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Self-Made Man: My Year Disguised as a Man by Norah Vincent (Paperback, 2006)

Tracks, Scats and Other Traces: Reissue by Barbara Triggs (Paperback, 2004)

Chaos by James Gleick (Paperback, 1997)

Quantum Entanglement for Babies by Chris Ferrie (Board Book, 2017)

Save on School Textbooks & Study Guides

P-Sb7 Spirit Box Research for Use in Inter- Dimensional Contact [Paperback]

Secret Teachings of All Ages: An Encyclopedic Outline of Masonic, Hermetic, Qabb

Orientalism: Western Conceptions of the Orient (Penguin Modern Classics)

Bindi: Winner of the Daisy Utemorrah Award by Kirli Saunders (Paperback) FREE Sh

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