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Futuretainment: Yesterday the World Changed, Now it's Your Turn by Mike Walsh (Hardcover, 2009)

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About this product

Product Information

Futuretainment offers a fresh approach to the role of the entertainment industry within the contemporary world of digital media. It looks at how the proliferation of concepts such as MySpace, YouTube, iTunes and Google, to name but a few, have come to dominate over previous channels of marketing and communication. Today, the consumers set the rules, assuming the role of business professionals themselves and thus transforming the entertainment industry. This book will be a business-minded examination of the evolving trends in media, how they will affect businesses and how to plan for a future that revolves increasingly around the demands of the consumer. It will also offer an insight at the end of each chapter, which will act as a concise synopsis of the practicalities discussed in that chapter.

Product Identifiers

Publisher
Phaidon Press Ltd
ISBN-13
9780714848754
eBay Product ID (ePID)
96253644

Product Key Features

Author
Mike Walsh
Publication Name
Futuretainment: Yesterday the World Changed, Now It's Your Turn
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
245mm
Item Width
172mm

Additional Product Features

Title_Author
Mike Walsh
Country/Region of Manufacture
United Kingdom

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