Corporate communications are now hugely important in the success of companies and organizations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyze corporate communications strategies and provide clear practical guidelines for successful implementation. This book should be of interest to anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organizations.
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-13
9780333926390
eBay Product ID (ePID)
96267486
Product Key Features
Author
Philip J. Kitchen, Don E. Schultz
Publication Name
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century