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Covert Persuasion: Psychological Tactics and Tricks to Win the Game by James Speakman, Kevin Hogan (Hardcover, 2006)
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Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation.". -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life "Hogan is the master of persuasion.