Multimodality: A Social Semiotic Approach to Contemporary Communication by Gunther Kress (Paperback, 2009)

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The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field.

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The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making. Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones. In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning-making together under one unified theoretical roof. This exploration of an increasingly vital area of language and communication studies will be of interest to advanced undergraduate and postgraduate students in the fields of English language and applied linguistics, media and communication studies and education.

Product Identifiers

PublisherTaylor & Francis Ltd
ISBN-139780415320610
eBay Product ID (ePID)96314870

Product Key Features

Book TitleMultimodality: a Social Semiotic Approach to Contemporary Communication
AuthorGunther Kress
FormatPaperback
LanguageEnglish
Publication Year2009
Number of Pages214 Pages

Dimensions

Item Height234mm
Item Width156mm
Item Weight408g

Additional Product Features

Title_AuthorGunther Kress
Country/Region of ManufactureUnited Kingdom

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