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What Clients Love: A Field Guide to Growning Your Business by Harry Beckwith (Paperback, 2010)

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Author: By Beckwith. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. Filled with real tales of success and failure, it shows you how to.

About this product

Product Information

In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing expert. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as 'Thinking and Planning', 'Communicating' and 'Serving The Client', Beckwith shows how effective marketeers need to be brief, succinct and 'cut to the close'. WHAT CLIENTS LOVE also reveals the very nature of a service and why the phrase 'pushing the product' itself begins to suggest why this more aggressive approach fails, since you cannot 'push' a relationship, as people know from their failed attempts to do so in non-business situations.

Product Identifiers

Publisher
Little, Brown & Company
ISBN-13
9780446556026
eBay Product ID (ePID)
96320815

Product Key Features

Author
Harry Beckwith
Publication Name
What Clients Love: a Field Guide to Growning Your Business
Format
Paperback
Language
English
Subject
Business
Publication Year
2010
Type
Textbook
Number of Pages
304 Pages

Dimensions

Item Height
190mm
Item Width
124mm
Item Weight
230g

Additional Product Features

Title_Author
Harry Beckwith
Country/Region of Manufacture
United States

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item 1 Harry Beckwith What Clients Love (Paperback) (US IMPORT)
AU $49.61
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item 2 Harry Beckwith What Clients Love (Paperback)
AU $50.34
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item 3 What Clients Love: A Field Guide to Growing Your Business by Beckwith -Paperback
AU $53.12
+AU $9.98 postage

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What Clients Love: A Field Guide to Growning Your Business by Harry Beckwith (Paperback, 2010)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Harry Beckwith What Clients Love (Paperback) (US IMPORT)

item 2 Harry Beckwith What Clients Love (Paperback)

item 3 What Clients Love: A Field Guide to Growing Your Business by Beckwith -Paperback

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The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

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