Product Information
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.Product Identifiers
PublisherPhaidon Press Ltd
ISBN-139780714843377
eBay Product ID (ePID)96366158
Product Key Features
Book TitleIt's Not How Good You Are, It's How Good You Want to Be: the World's Best-Selling Book by Paul Arden
AuthorPaul Arden
FormatPaperback
LanguageEnglish
TopicMental Health
Publication Year2003
Dimensions
Item Height178mm
Item Width120mm
Additional Product Features
Title_AuthorPaul Arden
Country/Region of ManufactureUnited Kingdom